Email Marketing & Mailing Lists

Take advantage of free email marketing and promotion tools (like Mailchimp) available to small businesses. These allow you to create mailing lists, send email campaigns, and track results. Reports can include how many people opened your email or clicked through to your webpage.

Begin compiling a mailing list of interested customers (customers who "opt-in") and keep them in the loop of what's going on in your industry. Send out email blasts with special promotions and announcements. And remember, timing is very important. Take advantage of holidays or seasonal events in order to promote related products or services to potential customers in your mailing list.

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