• Affiliate Marketing - Affiliate marketing allows individuals the opportunity to sell and promote products without the cost of producing them. Businesses (or merchants) pay the affiliate for visitors to their websites and for customers acquired by the affiliate's marketing efforts. The affiliate acts as a spokesperson for the brand, products(s) or service(s) offered by a business, and is compensated based on results. This type of marketing reduces cost and increases exposure for the merchant by allowing affiliates to market and sell the products.
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  • Call To Action - A call to action is the desired action you want your website customers or blog visitors to take. This may include purchasing a product, downloading a file, or joining an email list. The desired call to action should be obvious when someone visits your website.
  • Cascading Style Sheets, CSS - CSS is a language used to add styles to the text and other elements on web pages. CSS can be used to control fonts, font sizes, background images, background colors, spacing, alignment and more.
  • Content Marketing - Content marketing is the practice of using content, data and useful information to reach a target audience in order to promote or sell a product or service. This includes writing industry specific articles or blogs primarily to build trust and brand recognition, to attract your audience and promote your call to action.
  • Description Tag - A desritiption tag is recommended for every page on your website. It is located within the header section of the document and describes what is in the body of that page. No two pages of your website should share the same description. I recommend keeping the desription to approximately 158 characters or less. The description defined in the description tag is generally used by Google and outher search engines as well as the title tag when listing search results.
  • Domain Name - A domain name is the URL address which points to where your website is located. It is usually in the format,, etc. Register a Domain
  • Font - A fontis used to render text for printing. It is a set of unique characters, images and digits representing each character, number, and symbol in a character set. Fonts are used to render a particular typeface in a certain style, size and weight (thickness).
  • Host - A host or hosting company provides server(s) which hold the files, images, and documents that make up your website and broadcast it to the world. Without a web host, you would have to serve your own website to the internet. See Internet Hosting Providers
  • HTML (Hypertext Markup Language) - HTML or Hypertext Markup Language is a specific formatting language which internet browsers "speak." HTML includes tags which are used to position elements of a webpage such as images, tables and text in their appropriate places. These tags can also be named and referenced from other webpages in order to link the pages together.
  • Inbound Links - Inbound links are links pointing to a certain web page which come from other domains.
  • Multimedia - Multimedia includes the use of graphic images, colors, text, and video.
  • Niche Marketing - Niche marketing is the practice of using niche specific data to reach a specific target audience in order to promote or sell a product or service. This includes writing industry specific articles or blogs primarily to attract your audience and promote your call to action.
  • Page Rank, Google - Google Page Rank is a number between 0 and 10. It is the probability of a website being found on the internret when someone surfs the web for aproximately 20 minutes. Google determines the page rank of a web page through complex algorithms which include the amount of traffic a page receives, how much time visitors spend on the page, and how many inbound links the page has. Most websites have a page rank of 0 until they have been indexed by Google's search engine.
  • PHP: PHP Hypertext Preprocessor - Personal Home Page Hypertext Preprocessor is a server-side scritping language used to produce html and other code for the purpose of displaying web pages. PHP scripting allows servers to calculate information, variables and user input to create interactive and responsive websites, unique te each user, rather than static webpages that every user sees.
  • Server - A server is the hardware and software used to store and broadcast files and webpages to the internet. The server receives a request from a client (usually a web browser on a user's computer), locates the file requested, performs and necessary scripts, and returns the requested document/file to the user.
  • Server Side - Server Side (Server-Side Scripting) refers to the events that occur on a web server before information is sent to an end user, client, or browser. Data manipulation occurs, and output code is created on the server, and resulting code is sent to the browser or end user.
  • Uniform Resource Locator, URL - A uniform resource locator is the unique address where a file is located on the internet, such as
  • Wire Frame - A wire frame is the visual layout that a website will have. It is divided into sections for things like header, footer, main content, ads and any other components of a webpage. The wire frame should be tailored to the purpsoe of the website and make it easy for viewers to understand the information presented, and easily find the "Call To Action."
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